Take It & Own It - Redefining Women’s Power with Geeta Sidhu-Robb

Written By Falah Ahmad

In this episode of Why Care?, host Nadia Nagamootoo speaks with Geeta Sidhu-Robb, award-winning entrepreneur, political candidate, and the visionary founder of W Corp. Geeta shares her extraordinary journey from law and politics to building safer, more inclusive workplaces for women across the globe. She discusses launching W Corp at the United Nations, challenging CEOs with the Return on Investment of diversity, and her mission to reshape power structures for women leaders. Geeta also reflects on her Sikh upbringing, early experiences with racism, her resilience through having no money, and how she redefined her identity and leadership. A bold, honest, and empowering conversation on power, purpose, and creating change.



Key Takeaways

  • Women’s safety and inclusion in workplaces must be measurable and actionable, not tokenistic.

  • Framing diversity through Return on Investment makes it harder for organizations to ignore.

  • Resilience and self-reinvention are vital when navigating personal and professional adversity.

  • Women must reject the pressure of likeability and embrace unapologetic leadership.

  • Building ecosystems—from politics to entrepreneurship—is essential to lasting systemic change.

Highlights

  • Geeta’s journey from law and politics to entrepreneurship and activism.

  • Founding W Corp to certify and improve workplace safety and inclusion for women.

  • Launching at the UN and challenging global leaders on accountability.

  • Redefining power and leadership as unapologetically feminine and strong.

  • Creating ecosystems like the Green Flag movement to fund women entrepreneurs.

  • The personal resilience story behind her public voice and mission.

Links

Falah Ahmad
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