Include, Rise then Glaze with Ryan Panchoo

Written By Falah Ahmad

In this episode of Why Care?, host Nadia Nagamootoo speaks with Ryan Panchoo, the Founder of Borough 22, a pioneering doughnut brand built on the principles of inclusion, representation and authenticity. From his early days balancing family needs with business ambitions to breaking into iconic retailers like Selfridges, Ryan shares his inspiring journey of resilience and innovation. He discusses why designing for the minority is true inclusion, how visibility matters as a Black Founder, and his mission to redefine what’s possible in the food industry. With reflections on representation, expansion, and creating treats everyone can enjoy, Ryan’s story is both uplifting and thought-provoking.



Key Takeaways

  • Building with inclusion at the core creates lasting impact and opportunity.

  • Representation matters: visibility of minority founders inspires change and belonging.

  • Challenges in food and retail industries can become stepping stones to innovation.

  • Mentorship, resilience, and authenticity are vital in sustaining entrepreneurial growth.

  • Inclusion is not just social good, but a smart and future-facing business strategy.

Highlights

  • Ryan’s journey from bricklaying to becoming a celebrated food entrepreneur.

  • Founding Borough 22 to create inclusive doughnuts that everyone can enjoy.

  • Breaking into Selfridges and proving the demand for gluten-free and vegan products.

  • Reflections on the lack of representation in food entrepreneurship and his decision to be visible.

  • Expanding Borough 22 globally, from Qatar to the United States.

  • Why true inclusion means designing products with the minority in mind.

Links

Falah Ahmad
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